Evaluating the success of a tradeshow is not easy. There are those who count the number of attendees and insist on quality and there are those who estimate the turnover generated and those who weigh resonance on communication channels.
One thing is clear for all and that is when exhibitors are satisfied, the exhibition that hosted them has definitely gone well.
INTRALOGISTICA ITALIA 2018 has been created with the goal of repeating and, where possible, surpassing the success of the first edition. With this in mind strategic choices have been made:
- the partnership with The Innovation Alliance project, which will assure the simultaneous attendance at the fairgrounds of operators and buyers from applicable segments that gather the greatest number of clients dealing with internal logistics.
- working closely with the reference sector associations in order to respond in the most precise way to market needs and offer exhibitors instruments such as the White Paper that provide the means necessary to interpret the rapid changes in the market best.
In Italy, INTRALOGISTICA ITALIA has garnered visibility on several occasions, consulting sector operators from specific areas through the organisation of data and market study presentation events.
Shelves in the limelight
On 31 March 2017 the first of the promotional events held by INTRALOGISTICA ITALIA, at Palazzo dei Giureconsulti in the centre of Milan, called upon specialised press and key operators from the shelving sector.
The occasion was the preview presentation of the volume of the White Paper dedicated solely to the Shelving sector.
Focus on Industrial Forklift trucks, Mobile Cranes and Lifting
On 7th July 2017 the market data presentation took place at the ANIMA headquarters in via Scarsellini, Milan.
The presentation of the market survey was greeted enthusiastically by the president of AISEM allied with ANIMA, Pietro Alimici who also declared that “the involvement of this exhibition in an international network will permit AISEM and Italian companies to appear on global economic scenarios with even greater strength”.
The promotion of INTRALOGISTICA ITALIA on foreign markets takes place principally through the marketing channels of Deutsche Messe, which through its 58 Sales partners is present in 100 countries in the world.
The international sales force of Deutsche Messe oversees the most important sector exhibition events – of these the most distinguished are the events on the CeMAT Worldwide circuit, of which INTRALOGISTICA ITALIA is a member.
The marketing campaign avails of across-the-board advertising initiatives on more than 60 publications in the trade and general press in Italy and abroad.
A key element of the international promotion of INTRALOGISTICA ITALIA has been its partnership with the agency ICE and the Ministry of Economic Development.
Thanks to their support the participation by foreign delegations and the promotion of visitors has been amplified.
The online presence of INTRALOGISTICA ITALIA is tied to four significant channels:
- the internet site with the LOGISTICSQUARE platform
- periodical newsletters
- video promotion
- social media
A window wide open on the sector
Every second day, updated news from manufacturers and importers, market figures and articles written in partnership with technical press appear on the LogisticSquare pages.
The LogisticSquare platform, created in 2017 to provide visibility for exhibitors and the sector press, is one of the most visited areas on the website, with an average of 10,000 visits per month.
The INTRALOGISTICA ITALIA newsletter, distributed periodically to an audience of specialised operators, provides punctual updates on the development of the event, on collateral activities and on the most significant current market themes.
Presence on social networks has registered a progressive increase during 2017 reaching an average of over 1,500 impressions weekly.
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