Crown: ideas that advance

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Crown: ideas that advance

  For more than 75 years, dedicated customer service has been an unwavering cornerstone of Crown‘s corporate philosophy. Today, the company is a widely recognised international forklift truck manufacturer and provider of modern material handling technology. With more than 15,000 employees worldwide and over 500 distributorsin 84 countries, Crown has an extensive global manufacturing, sales and service network to meet every customer need.[/et_pb_text][et_pb_image src=”” alt=”Crown | ESR 1000″ title_text=”Crown_ESR1000_Series” _builder_version=”4.14.1″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.14.1″ _module_preset=”default” global_colors_info=”{}”]

Crown stands for award-winning product design, advanced engineering and technology supported by superior after-sales service. In addition to a comprehensive range of forklift trucks, Crown develops and markets automation and fleet management technologies. A decisive factor for the company’s success is its consistent customer focus. . At the core of the company’s philosophy are vertically integrated processes for designing, manufacturing and distributing innovative, forward-thinking solutions that enable customers to constantly optimise processes and costs in their warehouses and to provide an optimum working environment for the operators.


Crown’s product line includes a diverse range of robust and durable material handling equipment for virtually every application and industry – from the unique Wave® Work Assist Vehicle, pallet trucks and reach trucks to VNA and counterbalance trucks. What they all have in common is the demand for maximum quality, safety and productivity as well as a high level of ergonomics and operator comfort.


Innovations that lead to an enhanced and more secure productivity

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The ESR 1000 Series reach trucksoffer various technological innovations and new intelligent, connected features of the Gena® operating system that allow operators to work expertly and precisely at any height without compromising productivity or efficiency.

Among the key innovations on the ESR 1000 Series, the Xpress Lower™ technology can double the mast lowering speed to 1.1 m/s, a unique rate in the industry, improving overall productivity by up to 21%.

The regenerative mast lowering function does not consume any additional energy, but instead powers the battery with the energy produced by the lowering movement. Combined with the regenerative braking system of the ESR 1000,this process aves up to 11% of energy consumption.

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Operators, service technicians and warehouse managers can all benefit from the Gena operating system, an intuitive, customisable and interactive system that offers an innovative and engaging user experience. It provides all key data and information clearly and concisely on the 17.8 cm colour touchscreen, which also allows operators to choose from 25 languages. The system’s intuitive widgets display key truck functions and can be configured to operators’ preferences to help improve productivity. Intuitive assistance systems such as the Automatic Height Selection function and the Capacity Data Monitor further enhance truck productivity.


Full WiFi and cellular connectivity, as well as the interaction between Gena and the fully integrated InfoLink® fleet management system, make this truck a safe, connected and reliable partner for operators. The touchscreen displays simple safety checklists for operators to check the first time they log on, as well as regular safety messages to promote operator safety awareness.

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Discovering WP 3010

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With the WP 3010 electric pallet truck, Crown has expanded its well-established WP 3000 Series. Weighing just 279 kg without battery, the truck provides a load capacity of up to 1.6 tonnes and is exceptionally light yet powerful and robust.

Featuring a robust steel chassis, the WP 3010 pallet truck can withstand extremely tough working environments. Its compact size makes it easy to manoeuvre in tight spaces, making it particularly suitable for use in narrow supermarket aisles or loading and unloading from trucks.

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The Wave® Work Assist Vehicle with its intuitive controls simultaneously enhances safety, productivity and flexibility in applications with operator reach heights of up to five metres. It also excels in busy, confined spaces in a wide variety of retail, distribution and manufacturing scenarios. These include handling and transporting small loads in receiving, shipping and put-away applications, as well as order picking.

Superior batteries

Keep charging, stop changing: V-Force® lithium-ion batteries and chargers for even more powerful trucks are available for Crown’s entire electric forklift truck range. V-Force batteries are designed to meet automotive standards in terms of extreme safety and ease of use, thus offering more capabilities than many other lithium-ion batteries on the market. Safety systems built into the battery help protect against overheating, short circuits, overcharging or deep discharging. The V-Force V-HFB Series high-frequency chargers deliver the needed power to the lithium-ion energy storage system.


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