How to take on the logistic challenge in order to respond to e-commerce needs, without perishing in the process.

Valencia, May 31st, 2017. Yesterday the “Encaja” tradeshow in Valencia hosted a round table organised by the magazine Cuadernos de Logística, in partnership with the Association for logistics and transport UNO. The central theme of the meeting was the distribution and delivery of purchases in the e-commerce sector and the chosen title was “How to take on the logistic challenge in order to respond to e-commerce needs, without perishing in the process”.

The themes discussed dealt with the problems logistic operators and couriers face in the delivery of on-line purchases, the growth of this commercial channel, express delivery, calendar bottleneck situations (Black Friday, Christmas,……); the need to have sufficient and sustainable fleets and information systems.

The closed debate, of which the conclusions were then released to the public, was participated in by: Francisco Aranda (UNO, pictured here); Andrés Tolmos (Seur); David Olmos (Milestone Logistics); Juan José Montiel (EcomValue 21); Pere Roca (Districenter e Fondazione ICIL); Miquel Carbonell (Loginser); Jesús Poveda (CITET) and Ricardo J. Hernández (Cuadernos de Logística) who acted as moderator.

Of the opinions presented and the conclusions drawn we would like to mention the following that refer to the distribution and delivery of on-line purchases in relation to a common denominator, the last mile:

  • We are in a very serious situation in relation to what may happen in the short term, even if there are many opportunities in this context.
  • It is often forgotten that the consumer is the client, even if, according to some, the operator’s client is the distribution chain.
  • Partnerships are fundamental in order to be as efficient as possible in this supply chain.
  • Logistics are the new marketing: the consumer’s experience of the distribution chain and the delivery process condition his/her purchases.
  • The client never asks where the product comes from, but how and when it will be received.
  • The same problems appear, even if on a different level, in both small towns and big cities. An addition problem is now appearing in relation to small villages where daily distribution is necessary.
  • Municipalities do not have enough knowledge about the channel
  • E-commerce platforms offer delivery terms that are often impossible to guarantee.
  • Homogeneous and flexible conditions are a must in order to be competitive in this market.
  • Companies are making enormous efforts to resolve the problem of the last mile.
  • It is necessary to reflect upon the entire channel, including the commercial division.
  • Technological evolution will contribute to making this situation more efficient and sustainable.


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